①
Modest athleisure
Amina R., Toronto
A wardrobe built for women who move, cover, and would rather not compromise.
$18,400
First month
01 — Studio
A quiet studio
for brands the ummah remembers.
We work with a small number of Muslim founders each year to build the brand, the product, and the store — the way it deserves to be built.
02 — Belief
A Muslim brand is not a logo with a crescent on it. It is a way of building — slow where it matters, honest where it counts, and beautiful because ihsan is not optional.
03 — Ledger
A record, not a promise.
40
Brands launched
$2.1M
In founder revenue
06
Weeks, on average
4.9
Founder rating
04 — Work
A few of the founders we've had the privilege of building with.
②
Halal home fragrance
Yusuf & Layla H., London
A house of oud, warm cedar, and the memory of a grandmother's diwan.
$42,000
First ninety days
③
Children's Islamic books
Fatima K., Dubai
Bedtime stories that place a small child inside a very long tradition.
$9,800
Launch week
05 — Offering
One studio. Four disciplines.
One coherent business at the end.
01
Brand identity
Naming, wordmark, palette, and the voice you will speak in for years.
02
Product & packaging
From concept to a mockup a real supplier can produce and ship.
03
Online store
A custom, mobile-first store — wired, halal, and launch-ready.
04
Launch direction
Photography, content, and the plan for the first thirty days open.
06 — Foundations
A business you can stand on on the Day.
Every decision passes through an Islamic filter. What you launch is halal at the root — not adjusted for later.
Riba-free
Payment rails, financing, and structure checked for interest at every layer.
Ethically sourced
Suppliers vetted for materials, labour, and treatment before we build around them.
Zakat-ready
Books arranged so calculating zakat on inventory and profit takes minutes.
Modest by default
Photography, models, and copy directed with dignity from the first frame.
No haram categories
We turn away work that conflicts with the deen. The line is not negotiable.
Barakah over hustle
We build for long-term rizq, not for tactics that expire in ninety days.
07 — Voices
From the founders.
“I'd sat with the idea for two years. Six weeks later, my store was open and I'd made my first two thousand.”
“The first team that understood what I was trying to build for Muslim families — and then actually built it beautifully.”
08 — Begin
Your business is closer
than you think.
A quiet thirty-minute conversation. Tell us the idea. We will tell you honestly what it will take.